bat new zealand - Who we are
British American Tobacco New Zealand is a wholly-owned subsidiary of British American Tobacco Australasia and is part of the world's most international tobacco group – British American Tobacco.
We are the leading tobacco company in New Zealand with a market share of approximately 75 per cent. 132 permanent staff are employed at our headquarters in Auckland and regional offices throughout the country.
British American Tobacco Australasia Group companies employ approximately 1,795 full time employees. More than 1,054 are employed in Australia alone with New Zealand and Papua New Guinea the next two largest employers. Companies within the Group produce just over 18 billion cigarettes in factories in Australia, Papua New Guinea, Fiji, the Solomon Islands and Samoa.
Market share
Market share obviously fluctuates from time to time in each market, however across the three main businesses in the area, approximate market shares are:
- New Zealand: 75 per cent
- Pacific Islands: 100 per cent
- Australia: 45 per cent
This positions British American Tobacco Australasia as the market leader in the Australasia area.
Although our business is complex and competitive, it has always been guided by the highest standards of excellence. Our reputation for manufacturing high quality tobacco products is the result of our commitment to employing exceptional people. We have always been committed to recruiting, developing and retaining employees of the very highest quality in our business functions.
Operating responsibly
We believe that because our products pose serious health risks, it is all the more important that our business is managed responsibly. Responsibility is integral to our strategy and through dialogue with our stakeholders, we are working to pursue our commercial objectives in ways consistent with changing expectations of a modern tobacco business.
As part of the global group, British American Tobacco Australasia will help take the British American Tobacco Group a step closer to achieving its vision of becoming the world's leading tobacco company.