We believe that underage people should not consume tobacco products and are willing to work with government, retailers, parents, teachers and young people themselves to further address this issue.
Our business is not about persuading people to smoke; it is about offering quality brands to adults informed of the risks associated with smoking, who have already taken the decision to smoke.
When consumers light-up a smuggled or counterfeit cigarette they may be unwittingly helping to fund organised crime which is just one of the serious problems associated with the trade in illicit tobacco.